Heading to you
Arriving between 9:02pm - 9:07pm
224 West 124th Street, 804
Paid with Visa 7556
Invite friends, earn money!
$10 for you, $10 for a friend
Billy
You're eligible for $20 cash back on today's purchase!
and 3 more offers
Sponsored · Terms apply
Receipt
Paid with Visa 7556
V0 · What it is
Control
Today's module: one featured advertiser, "and 3 more offers", a green Claim button. Claim opens the expanded surface; the advertiser is reached only after a second tap.
Hypothesis
Baseline. Two sequential decisions (enter → click advertiser) suppress yield, and 76.8% of expanded displays are slot 0 (FreeShipping 99.9%).
Exact design change
None — faithful recreation, used as holdout.
Primary metric & denominator
Revenue per active order (RPO). Denominator: orders whose tracking page rendered the module.
Monetization mechanism
- 1.Spend ÷ clicks = $16,590 ÷ 8,384 ≈ $1.98 per billable click
- 2.$0.035 RPO ÷ $1.98 ≈ 1.77 billable clicks per 100 orders
- 3.Only 1.30 advertisers viewed per expanded session; 94% of clicks go to one advertiser
Key risk / guardrail
Guardrail reference for order-page CSAT, support contacts, and tracking-page dwell.
Rewards are issued by the advertiser after the user meets that advertiser's conditions — never automatically by Instacart. Estimates are directional, derived from Sep 16–23 2026 expanded-surface data.